This section could be used for:

  • News feeds
  • Service updates
  • Twitter feeds
  • Contact information
  • Announcements














Keep it simple and task focused

Always put the key information near the top - consider the key objective of the page - pull out the essential Call to Action's

Don't over populate

Users tend to scan rather than read most web content - Help your audience by not over-populating pages and keep hyperlinks relevant to your page content.

Consider the user journey 

Think about what your audience top tasks are / what they have come to the site to do; this will help you map their journey

Focus on images and forget about the content 

Images bring the pages alive and make them look great but essentially it is the text on the page that provides the information

Use the standard templates

These have been set up both to give clear, consistent layouts to each section of the website and to make it easier for you to create and maintain

Use your pages as a departmental archive

The pages built up in Polopoly became a dumping ground for old content. Help ensure we keep this new site fresh and up-to-date giving the audience confidence that all information is correct.

Think of every page as a landing page

Present each page in a properly-branded, user-friendly fashion. This could be the first page a visitor lands on – make that first impression a positive one

Change colour or font styling

The set colours and fonts are to help help enhance our website's accessibility 

Highlight related links

Drive your audience to related pages / content by clear use of image links / hyperlinks


Update your content

Dont leave your content to go out of date, you will lose the confidence of your audience and they will be unlikely to return


Portlet Toppers

Highlight simply what the page is about, not fancy words or long sentances


Think about the device

Think about how your key audience accesses the web - desktop, mobile, ipad


Fix broken links

Again to inspire confidence in the audience - if they click on a broken link, they may very well just give up