This month, we’re helping support the conversion marketing campaign ‘UEA Soundtrack’. Each applicant yet to confirm their place has been sent a special set of UEA branded earphones from the Admissions Team, alongside a ‘soundtrack to your studies’ brochure featuring specially curated UEA Spotify playlists.
Ahead of the earphones dropping on our applicants’ doorsteps, we asked our social media followers to share the songs which represented their UEA experience for the ‘UEA Student Choice’ playlist.
Now, it’s our applicants’ turn to share their favourite songs this month via WhatsApp or on Twitter and Instagram (using the #UEASoundtrack hashtag) for the chance to win £150 of Amazon vouchers.
Keep a look out as well for our Instagram story this week promoting the playlists (accessible through mobile). You may have also spotted applicants already enthusiastically posting a snap of their pair on social media.
Did you think our April Fool was fur real? This month UEA also got into the April Fools spirit with a special Easter themed prank, claiming Banksy had struck the campus with a street mural dedicated to UEA’s lovable rabbits. Our followers joined in on the fun, with the posts collectively receiving over 1.5k engagements!
The news of Norwich being placed in The Sunday Times list of ‘Best Places to Live in the UK in 2018’ was also our best performing posts across Facebook, Twitter and Instagram this month. The posts collectively reached over 218.5k unique users and received over 7.9k likes, 1.2k shares and 900 comments.
We manage the social media accounts that are the public face of the University. Our audiences now expect two-way conversations and social media is revolutionising the way the University communicates.
Social Media awareness calender
We have produced a social media calendar to highlight key student engagement milestones,themes and activities.
Social Media management
We've invested heavily in the latest social media management platform, Hootsuite. We can now talk to audiences in real time and judge how successful these communications are.
Get in touch with us and we'll provide you with monthly social media reports. The report covers social media activity and public sentiment about UEA and our brand.
Social media request form
We have now launched our social media request form so if you have any content you would like to be shared across UEA’s social channels, please submit a request through the form and it will be considered by the Digital team.
What you say online has a massive impact on UEA’s global brand and reputation.
That’s why we’ve worked with Human Resources and the Communications Teams to put together code of conduct and policy documentation.
It’s vital you understand this before you use social media. It applies to all UEA students and staff (including those with honorary status) across both your official and personal accounts.
Other Twitter Accounts
Check out our individual schools' Twitter accounts on our Twitter Lists. Log on to Twitter and click 'lists'.
If you are not a Liferay editor you can still subscribe to our monthly newsletter to get the latest news on the Website and Portal Project, Social Media and other Digital Team news.