How we are advertising the university How we are advertising the university

We use digital advertising to expand our reach to the worldwide audience. Digital advertising comprises of pay-per-click (PPC), display and social network advertising and we can use it to:

Analyse our audience:

  • Insights into online behaviour
  • Target new audiences
  • Reduce spend and duplication

Create attention-grabbing formats:

  • Photos, videos and storytelling suited to every audience and every device
  • Two-way conversations that feed our CRM campaign
  • Big increases in engagement and conversion

Gain powerful metrics:

  • Tracking tools that measure performance
  • Agile strategy that changes with feedback
  • Better ROI to understand the value of every click

Examples Examples