CRM plans are built to deliver messages to our audiences throughout the cycle. The idea is to deliver information at the the right time for audience. The CRM plans cover core Marketing messages for enquirers to apply to UEA right through to core Admissions messages of their offer etc.
The CRM plans are a mix of the following commuication types:
These are those that are set to send upon a trigger. For example when the enquirer drops into the system or a certain amount of days after an offer.
DATE DRIVEN COMMUNICATIONSThese are time dependent messages that are sent to convey important time dependent information. For example when it's time to apply, when open days are live.
EVENT COMMUNICATIONSThese are a mix of the rolling set up and can be date driven too. These trigger booking confirmations which are rolling and reminder messages which are date driven.