CRM is about connecting with people. Our campaigns rely on a receptive audience primed to engage with UEA.
We use an integrated contact plan to build relationships and start two-way conversations. The CRM System we use creates one central University record for prospective students. The system helps with student recruitment by enabling us to provide enquirers and applicants with relevant information throughout the recruitment cycle.
We keep in contact with students throughout the applications process in a way that helps them and use consistent, confident messaging so applicants know we're with them every step of the way.
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