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Thousands ‘visit’ UEA on Virtual Open Day

For obvious reasons UEA’s Open Days are currently on hold, but it mattered not last Saturday as over 4,000 prospective students for 21/22 academic year were given the full UEA experience from the comfort of their own home thanks to UEA’s first ever Virtual Open Day on Saturday (4 July).

Months of effort from Admissions, Recruitment and Marketing saw the creation of a new UEA microsite which invited visitors to find out more about life at the University, discover more about their subject of interest and take a virtual tour of campus.

Visitors were also invited to immerse themselves in a 3D model of Norwich and interact with some of our students’ favourite unique spots in the city. Student videos, interactive maps and key subject information were all part of the event and further UEA Virtual Open Days are also planned for September and October.

In total, some 4,194 visitors participated (more than twice as many as the on-campus Open Day in July 2019), with over 50,000 page views across the course of the day.

Visitors on the day were also invited to speak to UEA representatives via the live chat platform on the site, which allowed for an instant two-way dialogue. Over 700 conversations were made via live chat on a variety of topics, with some lasting as long as 45 minutes.

As is customary for Open Days, staff and students from across UEA pulled together to assist with the effort, with more than 300 staff from professional services and academic teaching, along with current students assisting with the live chat facility.

Visitors arrived onto the site from all over the globe (India, United States and Spain were the most popular visitors from outside the UK) and were also able to see information about uea(su), check out what student support would be available to them and take a look inside the Sportspark.

Angelina Bingley, Head of Admissions, Recruitment and Marketing, said: “We all know that this is an extremely challenging time to be recruiting students and that normally a big part of the admissions process for prospective students would involve coming into Norwich, visiting UEA campus and giving themselves a feel of what it would be like to live and study with us.

“Saturday’s Virtual Open Day offered these visitors the best experience they could have had without being able to set foot on campus: it was immersive; it was informative and it was welcoming. Not only that, we’ve seen large numbers of visitors to the microsite so we can be reassured during uncertain times for universities that potential students are still curious about what UEA has to offer.

“I want to give a big thanks to every member of staff who helped bring it to life and everyone who worked on the day to ensure that the day was a success and something we can build on for future Virtual Open Days.”

You can see the UEA Virtual Open Day microsite for yourself. Please note that this version of the site has been tailor made for UEA staff – students signing in would have been welcomed with their first name and subject of interest.