A supergraphic is a clever and unique storytelling concept. An image acts as a link between an unexpected or intriguing headline and the context of the story it illustrates. This creates a surprising and engaging message that makes the reader want to learn more.
Supergraphics can be illustration and photography.
- Always be created by a designer. If no designer is available, please don’t create one yourself. If there is no design resource then photography can be used
- Use a clever illustration or dynamic photograph to help relay the story
- Use colour sparingly, utilising the UEA colour palette only
- Be kept simple
- Contain a playful element, such as in the use of typography
- Have a headline that intrigues
- Include the logo glint as a mark of unconventionally brilliant thinking.