A more mature audience A more mature audience

When speaking to postgraduates it is important that we use photography that speaks to a more mature audience. Instead of cutting out images or being playful like we can with supergraphics, we find engaging, full-bleed colour images that tell a story even in their own right. Use headlines alongside photography to help relay the essence of the story.

Photography should... Photography should...

  1. Always be selected and placed by a designer
  2. Be selected from the UEA image library where possible. If this is not possible, then stock photography may be used
  3. Intrigue and inspire
  4. Be full-colour for lead images. Black and white can be used for secondary images if required
  5. Include the logo glint as a mark of unconventionally brilliant thinking
  6. Adhere to our photography user guidelines

Annotated photo for pg cover story

Lead with stories



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The 'Supergraphic'



Design Language



Coming together