Talking to undergraduates and postgraduates Talking to undergraduates and postgraduates

The following pages explore the ways in which we communicate with prospective undergraduates and postgraduates. You’ll discover the general guidelines that apply to both audiences, and how our visual identity and tone of voice differs depending on the people we’re speaking to.

You should always refer to our core brand guidelines first as a base for any design.

Lead with stories

 

 

Design Language

 

 

Ask Questions

 

 

Coming together

 

 

The 'Supergraphic'

 

 

Photography