CREATING BRILLIANCE CREATING BRILLIANCE

We are a pioneering British University and we work in unconventionally brilliant ways.

From our pioneering teaching methods, the unique opportunities we offer our students, our curious and motivated academics, to the inspiring successes of our alumni.

At the forefront of research – in fields as diverse as climate change, social work, creative writing, international development, and food science – we’re proud to be one of world’s top 1% leading research institutions.

And we think unconventionally too. Whether that’s the breakthrough teaching in our classrooms, or the innovative buildings we design – we always lead the way.

Together, we help our students achieve unconventionally brilliant futures.

WHAT ARE BRAND GUIDELINES? WHAT ARE BRAND GUIDELINES?

The UEA brand is made up of several distinct elements that create a style. And that style acts as a filter for all of our brand activity. From the way our logo is positioned on the page, to the way we sound. Put simply, our style guide is a set of simple directions that help us express who we are through a unique look and feel.

Whether you’re a colleague working with us at UEA, or an external agency or freelancer working remotely, you’re a brand champion. We need your help to make sure the technical delivery of our brand assets all come from the same core and share the same goal: to communicate our brand message clearly, and to engage and excite our audience at every turn of the page or swipe of the screen.

WHAT THEY ARE NOT WHAT THEY ARE NOT

Our brand guidelines are not a straightjacket to creativity or a means to produce generic templates. We’re always finding exciting new ways to communicate with our audiences, and these guidelines are the tools to help you create something brilliant.

WHO ARE YOU TALKING TO? WHO ARE YOU TALKING TO?

Our brand has some distinct guidelines that apply to every piece of communication we produce. You’ll find those in Section 1. But there are some important variations depending on the audience we’re talking to. You’ll find those in Section 4–6.

Familiarise yourself with the brand basics first, and then head to the relevant section to find out how our brand flexes to suit our audience.