What is it?
Generic refers to the type of message that appears on small and medium hoardings. Usually on things like internal screens.
What's the aim?
We use generic hoardings to establish brand presence.
The design intent
Straight-forward and bold.
Use the provided generic message
Resize and layout to fit the context
There may be times when we need to use alternate formats or designs. When applying the generic message to hoardings of different sizes, always follow the same approach to design and layout:
- Black or white background