Introduction Introduction

What is it?

Generic refers to the type of message that appears on small and medium hoardings. Usually on things like internal screens.

What's the aim?

We use generic hoardings to establish brand presence.

The design intent

Straight-forward and bold.

Hoarding about improvements

Design approach Design approach

Use the provided generic message

Improvements hoarding

Generic hoarding open

Resize and layout to fit the context

Improvements hoarding

Alternative designs Alternative designs

There may be times when we need to use alternate formats or designs. When applying the generic message to hoardings of different sizes, always follow the same approach to design and layout:

  • Centred
  • Black or white background


Portrait improvements hoarding


Square improvements boarding


Landscape improvement hoarding

Hero Hoarding



Cover hoarding



Project boards



Message specific signs