Our lead logo’s classic design is bold, confident, and complements our modern visual identity. The logo must appear on every communication we create.

Our lead logo always appears on external communications with the University of East Anglia line in position as shown.

When the lead logo is used for internal communications, we drop the University of East Anglia line as there is already confidence in UEA’s brand on campus.

If space doesn’t allow for a stacked logo and lock-up design, such as on mobile or digital banners, use a horizontal version so the logo can still be legible.

The lead logo should appear in black or white, whichever is in higher contrast to the background.

When the logo is placed over an image, always make sure that the background is dark enough not to cause problems with visibility, and that it doesn’t sit over cluttered imagery.

The glint should always appear in one of our brand colours, not black. See page 47 for variants.

To ensure the logo has room ‘to breathe’, take the distance between the centre point of the glint and the top of the E (x) and use as clearspace distance around the whole logo area.

Always look to position the logo in one corner of your communication. Exceptions to the rule can be found on page 36.

We use a simple formula to determine the size of a logo for each publication:

Portrait

Size the logo at 1/5th of the format width.

e.g. A4 portrait (210mm) logo = 42mm wide

Landscape

Size the logo at 1/7th of the format width.

e.g. A4 landscape (297mm) logo = 42mm wide

Screen (1280px) logo = 256px wide

Minimum Size 10mm (d)

In some cases, such as digital formats, it can sit centrally.

Other formats such as printed roller banners require a centrally aligned logo for legibility.

Smaller pieces of printed communication should also consider a centralised logo.

Example of promotional goods only