Unconventionally brilliant thinking Unconventionally brilliant thinking

Our lead logo contains a central element: the glint that acts as a visual ‘eureka moment’ and is the mark of unconventionally brilliant thinking.

Use only one UEA logo per page or screen.

The glint should always appear in one of our brand colours, not black. You can find our full palette in Section 3.2

Only one additional glint is ever used per page or screen and must match the lead logo glint colour.

Example of using the UEA glint

Colour application Colour application

The glint should always appear in one of our brand colours, not black.

When it’s not possible to use one of the brand accent colours then white may be used; for example on a coloured background.

Black backgrounds:

  • Use any of the brand accent colours
  • Do not use white

Examples of glints on a black background

White backgrounds:

  • Use any of the brand accent colours
  • Do not use black

Examples of glints on a white background

Colour backgrounds:

  • Use white
  • Do not use black

Examples of glints on a colour background

Photographic backgrounds:

  • Use white or contrasting accent with colour photography
  • Do not use black

Examples of glints on photographic backgrounds

Using the glint Using the glint

We use the glint independently with ‘supergraphic’ images, campaign posters, the prospectus cover, or a hero panel online.

Learn more about our supergraphics and photography communications.

We use the glint to highlight an image

The glint is used to draw attention to the interesting visual.

Please do not use a glint on photography if too busy.

Example of glint use on image

We use the glint to highlight a headline

The glint is used to focus the viewer on the bold headline.

Example of glint on headlines

We use the glint to highlight body copy

The glint is used to direct the reader to the main area of information.

Example of glint to highlight body copy

Our Logo

 

 

Brand Hierarchy

 

 

Colour palette

 

 

Typography

 

 

Photography

 

 

Design Language