For social media account branding we use bespoke artwork designed to reflect the guidelines earlier in this document.
- create artwork or use images in line with the guidance given for each audience
- carefully review the specification for each social media platform and create appropriately sized imagery
- prioritise PNG files and low file sizes to avoid aggressive compression artefacts being introduced by the social media site reducing your file sizes.
- randomly crop existing artwork to fit the spaces provided
- mix and match the styles in this document. Consider the main audience for your account or page and use the correct identity style and tone.