To successfully apply the UEA brand online you should read and digest the preceding sections fully.
In the following section we will explain how to apply various aspects of the identity via online channels. However the tone, style and visuals that form any digital asset should be drawn from the same rules and thought processes that are explained previously.
While a premium should be placed on user interface (UI) and user experience (UX) in online design, there is no practical reason for significantly altering our brand identity for web use – in fact, our brand is designed to be both channel and media neutral.
Contact firstname.lastname@example.org if your designer has questions about our brand.