APPLYING THE UEA BRAND ONLINE APPLYING THE UEA BRAND ONLINE

To successfully apply the UEA brand online you should read and digest the preceding sections fully.

In the following section we will explain how to apply various aspects of the identity via online channels. However the tone, style and visuals that form any digital asset should be drawn from the same rules and thought processes that are explained previously.

While a premium should be placed on user interface (UI) and user experience (UX) in online design, there is no practical reason for significantly altering our brand identity for web use – in fact, our brand is designed to be both channel and media neutral.

Contact digital@uea.ac.uk if your designer has questions about our brand.

Website Design Principles

 

 

Identity Elements

 

 

Third Party Websites

 

 

Coming Together